Top ten tips for accessible social media

Social media platforms are a great way to communicate, but many posts aren’t accessible to users with visual or hearing impairments or loss. The good news is that it is relatively easy to ensure that our content is accessible to everyone. Here are my top ten tips.

1. Use alt text for images

Alternative text (alt text) is a description of an image that can be read by screen readers used by people who are blind or partially sighted. The description enables them to build a mental picture of the image. You don’t need to include every detail, just the key components that will help create the picture. You might find my post on audio description helpful.

2. Use simple fonts

Many platforms allow you to use a range of different fonts and mix symbols with letters. This can be a lot of fun but can often make text difficult to read for those with visual impairments and can render it completely unreadable by screen readers. Stick to simple sans-serif fonts for your text but also your name / handle.

3. Capitalise hashtags

Camel with the phrase CamelCase aligned with its two humps.
Image credit: Silver Spoon CC BY-SA 2.0

Hashtags are used to identify key words and phrases with the hash symbol, e.g. #Accessibility. They aren’t case sensitive and are often written in lower case but this makes it difficult for screen readers to distinguish the individual words in a phrase. Instead, use ‘CamelCase’ by capitalising each word, e.g. #AccessibleSocialMedia. This way screen readers will be able to convert the text to audio accurately.

4. Use emojis sparingly

Emojis are great fun and often useful in expressing what we mean when we have to stick to a character limit. Be aware that screen readers will read them each in turn, so use them sparingly rather than repeating them for emphasis.

5. Be careful with colour

When working with colour in fonts charts and graphics, contrast is as important as the colours themselves. Although red might seem an obvious choice for providing emphasis, it is low contrast which can make it harder to read for those with a visual impairment. Red/green colour deficiency is also the most common type, so avoid these colours in combination. Similarly, a spectrum of colours might seem a good choice for a graph but may in fact make elements harder to distinguish for some. Instead, use a narrower colour palette or tonal theme.

6. Use bold for emphasis

We often use italicised text to highlight words or phrases but for many this is harder to read. Instead, use a bold typeface for emphasis.

7. Add captions to video content

Adding captions to your video content ensures that it is accessible to a wide range of users. Open captions are ‘burned’ into the video, and so will be visible on any platform, but users can’t switch them off. Closed captions can be be switched on or off by users. Unfortunately, unlike alt text for images, most social media platforms don’t make it easy to add captions. Most video editing software has a facility to add captions, but this can be time consuming if there is a lot of dialogue. If you upload a video to YouTube, captions will automatically be generated. You can then edit these. This can be a quick way to ensure your video is accessible.

8. Make use of platform-specific advice

It is not always obvious from the user interface, but each of the main social media platform offer advice and tools to make content accessible.

Twitter: Advice on making images more accessible from the Help Centre. Follow @TwitterA11y for updates.

Facebook: accessibility pages from the Help Centre.

Instagram: guidance on alt text from the Help Centre.

WhatsApp: FAQs about accessibility

YouTube: YouTube Fundamentals: Accessibility

TikTok: guidance on accessibility from the Help Centre.

9. Test before you post

Always preview or test your content before you post it online, checking that fonts, colours, alt text etc. work first. Computer and mobile phone software usually include a text-to-speech feature which you can use to preview content.

10. Listen to your users

It’s really important to get feedback from users about how accessible your content is. Ideally, following the principle of ‘nothing about us without us’, users with particular needs should have a say in how content is produced. This will help us all produce better quality content. Here are some links to useful guidance:

RNIB accessibility guidance

Stroke Association accessible information guidance

Sense guidance on accessible social media

I hope you find these tips useful. If you think I have missed anything, please let me know and I will happily include it.

Image credit: Flickr / Stacey MacNaught,, CC BY 2.0

Does music help or hinder revision?

In the run up to the Summer exam season, when even the most laid-back students begin to think that some revision might be a good idea, teachers are likely to be asked if music is a help or a hindrance.

The current crop of GCSE and A Level students are probably too young for their parents to have been devotees of the ‘Mozart Effect’; Those claims made in the 1990s have long been debunked and were a mixture of overgeneralisation from Frances Rauscher’s original research on the effect of a particular Mozart piano sonata on a specific type of spatial learning, popularisation by the media, and marketing of Mozart recordings. The results could not be reliably replicated and the wider claims for an effect on IQ were never made in the original research.

So, listening to Mozart won’t make us smarter, but there is research showing that music can raise task performance. The most likely reason for this is that music raises the arousal level of participants, increasing their performance. An example is a study by Shellenberg et al (2007) who reported improved cognitive and creative task performance in children and adults after listening to music (see the abstract here).

On the other hand, some research has shown that listening to music is counter-productive to learning. Jones et al (2000) found that the variability in the auditory input was the key factor. Alley & Greene (2008) found that vocal music impaired performance (as did listening to speech) but not instrumental music. These effects happen because processing an additional, auditory, channel is a distraction to cognitive processes which require us to use our working memory capacity to hold and process items of information.

Why then does some research point towards a beneficial effect, and other studies indicate that music impairs performance? The answer may lie in these areas:

1) individual differences between participants.

Most studies report summary results: the overall effect among all the participants, but this may obscure differences in individual responses. There is some evidence that personality traits play a role in this, with negative effects on introverted participants but not extroverts (Dobbs, Furnham & McClelland, 2011), possibly because of differences in optimal arousal levels between these two groups.

In a recent study, Researchers looked at how prone students were to boredom (Gonzalez, M. F., & Aiello, J. R. (2019), Advance online publication). They found that more boredom-prone individuals who tended to seek distraction (and so perhaps are most likely to play music while working) were the most distracted by background music. This is possibly because they tended to focus more on the music than the set tasks, whereas for less boredom-prone individuals the music provided just enough stimulation to prevent them becoming bored with the tasks.

2) Differences between the type of tasks studied. Crucially are they like revising for an exam?

Often research features simple, easily replicable tasks. Exam revision in contrast is complicated, involving not only recall of information, but also the formation of complex associations, the understanding of abstract models and application of all this to novel questions. Research studies such as that by Alley & Greene (2008) indicate that the more complex the task, and the greater the requirement for abstract reasoning, the greater the reduction in performance caused by music. It may be that the harder the learning gets, the more we should avoid distractions such as music. In a study specifically looking at revision, Perham & Currie (2014) found that music with lyrics impaired learning (irrespective of whether the students liked the songs or not), but there was no significant difference between performance when listening to instrumental music or in quiet conditions.

3) What is the type of music?

Many of the research studies mentioned featured instrumental music. That probably isn’t the first choice for most students but it may be the option that doesn’t interfere with cognitive processes. Perham and Currie (2014) reported that instrumental music did not impair revision significantly and Hallam, Price and Katsarou (2002) found that 10-12 year-old pupils actually performed better at a memory task when listening to a pleasant melodic piece than no music and much worse when listening to to an unpleasant aggressive piece.

4) What is the alternative to music?

Typically in a research study the control will be silence, but what will conditions be like where a student is revising? Hopefully they will have a quiet space to work in but this is not always the case. Schlittmeier et al (2012) collected data on the impact of 40 different sounds on working memory task performance. These included background speech, traffic noise, music and duck quacks. All these impaired performance, the greatest interference being produced by background speech. For those who don’t have a quiet study space and need away of blocking out such distracting sounds, listening to music over headphones could be beneficial.

How to decide?

Overall, most of the research indicates that while pleasant instrumental music doesn’t impair cognitive performance for most people, it won’t enhance it either. So the safer option would be not to play music when revising. In some circumstances, however it could be helpful. Answering these questions will help students decide:

1) Is there a lot of background noise where I have to revise?

2) Do I prefer to work in a lively environment with a group, as opposed to working quietly on my own or with a good friend?

3) Do I find it easy to concentrate on a single task, such as revising one topic?

4) Is the music I want to listen to instrumental, rather than songs with lyrics?

If the answer to these questions is ‘yes’, then you can probably listen to music quietly with no harmful effects on your work (and if you need to cut out distracting ambient noise it will be helpful). Otherwise, it’s probably best to save the music for the times between revision sessions.


Alley, T. R., & Greene, M. E. (2008). The relative and perceived impact of irrelevant speech, vocal music and non-vocal music on working memory. Current Psychology, 27, 277-289.

Dobbs, S., Furnham, A., & McClelland, A. (2011). The effect of background music and noise on the cognitive test performance of introverts and extraverts. Applied Cognitive Psychology, 25, 307-313.

Gonzalez, M. F., & Aiello, J. R. (2019). More than meets the ear: Investigating how music affects cognitive task performance. Journal of Experimental Psychology: Applied. Advance online publication.

Hallam, S., Price, J., & Katsarou, G. (2002). The effects of background music on primary school pupils’ task performance. Educational Studies, 28, 111-122.

Jones, D. M., Alford, D., Macken, W. J., Banbury, S. P., & Tremblay, S. (2000). Interference from degraded auditory stimuli: linear effects of changing-state in the irrelevant sequence. Journal of the Acoustical Society of America, 108, 1082-1088.

Perham, N., & Currie, H. (2014). Does listening to preferred music improve reading comprehension performance? Applied Cognitive Psychology, 28(2), 279-284.

Rauscher, F.H., Shaw, G.L., & Ky, K.N. (1993). Music and spatial task performance. Nature, 365, 611.

Schellenberg, E. G., Nakata, T., Hunter, P. G., & Tamoto, S. (2007). Exposure to music and cognitive performance: Tests of children and adults. Psychology of Music, 35, 5-19.

Schlittmeier, S.J., Weißgerber, T., Kerber, S., Fastl, H. & Hellbruck, J. (2012). Algorithmic modeling of the irrelevant sound effect (ISE) by the hearing sensation fluctuation strength. Atten Percept Psychophys 74: 194. 

Image: Pixabay

Audio description is a real eye-opener

Audio description is used to enhance experiences for blind and partially sighted people. I recently received some excellent training in this valuable skill from Susan Griffiths at Oxford University Museum of Natural History, along with other colleagues from the OU Gardens, Libraries and Museums team.

What really struck me was how placing myself in the position of someone with little or no vision made me think differently my role as a communicator. In order to produce an effective audio description I had to look at objects, even familiar ones, in a new way, much more closely and from a new perspective, including taking a much more multi-sensory approach. Thinking and planning how to guide a blind person around spaces between exhibits made me view the whole museum in a different way.

The resulting descriptions we produced as a group were much more powerful, not only for blind visitors but for the sighted as well. Certainly, listening to the descriptions other participants had produced helped me appreciate objects in a new way and notice elements I had not done before.

This is a good illustration of how taking time to think about and plan for those with a particular physical need produces a richer experience for all. This is a theme I considered my post on how schools are enhanced by SEND pupils. In a broader sense, it seems to me that artistic, cultural and scientific spaces are also all enhanced by this inclusive approach: welcoming those with particular special needs creates a richer experience for all.

It’s sometimes easy to think that training like this is only for SEND specialists, but whatever your role, I would urge you take up the opportunity if you get the chance.